We rebuild the highest leverage page on your Shopify store and run it as a live split test against the existing version. Revenue per visitor decides, not opinion.
Usually the product page, because that is where the money is decided. One page, rebuilt properly, ready to run against what you have now.
Your visitors split between the new page and your current one. Same dashboard we see, on your own testing platform. The result decides.
Two or three tests a month once the first page is settled, each one measured on your traffic rather than argued about in a deck.
Every figure we publish was measured in an A/B test on the brand's own traffic.